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The Kingdom of Thailand | Part 3 Past, Present, and Future of Bangkok

Japan-Asia Collaborative Research Project
Study report "The New Trends in Asian Urban Lifestyle"

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"The New Trends in Urban Lifestyle in the Kingdom of Thailand" (serial in 3 parts)

Part 3 Past, Present, and Future of Bangkok

NUTTAPOL ASSARUT, Ph.D,Assistant Professor, Chulalongkorn University.

Summary
Hailing the ASEAN economic integration in ‘15, Bangkok is expected to further develop both economically and culturally as a hub city with improving infrastructure. Under such circumstances, the life environment of Bangkok is drastically changing to bring forth the urban citizens’ new, higher-quality needs. A favorable cycle has evolved that the needs transform more richly the lifestyle of the wealthy and middle classes in Bangkok.

Based on such situation, the report reviews the urban development of Bangkok, and shows the new lifestyle and trend of Bangkok citizens such as housing trend, change of shopping style and movement toward modern trade, change of diet, and their confidence in Japonism.

Also the report reconsiders from different viewpoint the nature of the Thai people who quickly heat up and cool down easily, and the issues of low fertility and aging that have a significant effect on future lifestyle. Furthermore, the problems of the Thai stratified society and the Thai people’s harmonious mentality brought about by Buddhism are examined along with the future lifestyle of Bangkok wealthy and middle classes who play the role of engine for more comfortable urban life.

PDF


NUTTAPOL ASSARUT, Ph.D,

Principal Author NUTTAPOL ASSARUT
Chulalongkorn University Assistant Professor

・Assistant Professor of Chulalongkorn University
・In 1999, after completing marketing degree of commercial science in Chulalongkorn University, he joined SCG Group.
He got his master degree (in 2005) and doctor degree (in 2008) in Commerce from Hitotsubashi University.
He became a lecturer of the department of commercial science at Chulalongkorn University in 2008 and an assistant professor of the university in 2012.
・Field of research: Marketing, business administration, commercial science
・Subjects of study: Consumer behavior, pricing, brand, services marketing, culture

Co-Researcher:
Furukawa Ichiro, Professer, Hitotsubasi University
Fukuda hiroshi, Chairman, Joumon communication Inc.


Editing and Delivery Public-Interest Incorporated Foundation
Research Institute for High-Life http://www.hilife.or.jp/